Do you remember I mentioned in my previous blog, Happiness is… that my favourite adverts are often the warm inviting ones or the provocative ones that force you out of a comfort zone? I saw this clip for the first time last week at a judging event – I defy anyone to not be moved by it.
It ran at some point during last year, did any of you see it? What were you thoughts? The advert works brilliantly for the fact that every action, word, movement up until that moment is so understated. It doesn’t scream danger, but there is a sense of foreboding. Our focus is on the victim and not the perpetrator.
Sadly domestic violence remains an ongoing problem. Did you know:
1 in 4 women will be a victim of domestic violence in their lifetime – many of these on a number of occasions.
One incident of domestic violence is reported to the police every minute.
On average, 2 women a week are killed by a current or former male partner.
Domestic violence is never okay. For more information or advice please visit www.womensaid.org.uk






